
INVISIBLE MISTAKES
Glaring errors happen in the worst place – the book title, the series title, the book cover, the blurb. One such mistake is enough to ruin a book's sales. If the title has a typo, most people will avoid that book.
As authors, we don't notice them, because our eyes see what they expect to see.
DOES AN ERROR BLOCK YOUR BOOK SALES?
You probably can't answer this question. If you knew about
an error, you would have fixed it already.
The eye sees what it expects to see. That's why we authors
are the worst proofreaders of our own works, and why we hire proofreaders to
check our manuscripts.
But when we upload our books for indie publication, we need
to type the title and product description, and this is where errors creep in
and pass unnoticed.
Titles attract gremlins.
When I was assistant editor in charge of a weekly local newspaper, every
page was checked by two or more subeditors before it went to print. This should
have guaranteed an error-free paper. But every Friday when the freshly-printed
papers arrived, a typo glared at me – usually in the biggest headline on Page
1.
SUGGESTED ACTION
Ask two or three other writers to check your book's product
page on Amazon and other retail sites.
Instruct them to pay scrupulous attention to the notorious
gremlin spots - the book's title, any series title or subtitle, and the first
paragraph of the blurb. Offer to do the same for their books.
Be prepared for a cringe-inducing discovery.
With ebooks and print-on-demand books, these errors are
quick to fix. Do it at once – but take care that you don't commit new mistakes
in your hurry.
I always mean to check my blurbs carefully before publishing
them. But after all the tedious formatting, I'm glad that I can publish the
book now, so I do it at once. The formatting has depleted my concentration, so
typos happen, and I'm too tired to proofread properly, and too impatient to
wait for outside proofreaders to check the page.
“Learn to to haunt your readers with powerful, chilling
tales.” This was the first sentence of my blurb for Writing Dark Stories. I
didn't realise this until a fellow author alerted me.
THE WRITER'S CRAFT LATEST VOLUME
For another 20 tips on getting your book sales soaring, check out:
Why Does My Book Not Sell? 20 Simple Fixes.
ABOUT RAYNE HALL

She holds a college degree in publishing management and a masters degree in creative writing. Currently, she edits the Ten Tales series of multi-author short story anthologies: Bites: Ten Tales of Vampires, Haunted: Ten Tales of Ghosts, Scared: Ten Tales of Horror, Cutlass: Ten Tales of Pirates, Beltane: Ten Tales of Witchcraft, Spells: Ten Tales of Magic, Undead: Ten Tales of Zombies, Seers: Ten Tales of Clairvoyance, Dragons: Ten Tales of Fiery Beasts and more.
Rayne has lived in Germany, China, Mongolia and Nepal and has now settled in a small dilapidated town of former Victorian grandeur on the south coast of England.
- Website: http://sites.google.com/site/raynehallsdarkfantasyfiction/
- Twitter: http://twitter.com/RayneHall
- Goodreads http://www.goodreads.com/author/show/4451266.Rayne_Hall
- Independent Author Network http://www.independentauthornetwork.com/rayne-hall.html
- Pinterest http://pinterest.com/raynehallauthor/
- Short video: Ten Random Facts About Rayne Hall: http://www.youtube.com/watch?v=KXv4EisfqvQ
- Amazon’s Rayne Hall page: http://www.amazon.com/Rayne-Hall/e/B006BSJ5BK/ref=ntt_athr_dp_pel_pop_1
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Author photo (c)Christopher Shoebridge |
Mark Cassell lives in a rural part of the UK with his wife and a number of animals. He often dreams of dystopian futures, peculiar creatures, and flitting shadows. Primarily a horror writer, his steampunk, fantasy, and SF stories have featured in several anthologies and ezines.
His debut novel, The Shadow Fabric, is a supernatural story and is available from Amazon.
Twitter: @Mark_Cassell ~ Facebook: www.facebook.com/AuthorMarkCassell
His debut novel, The Shadow Fabric, is a supernatural story and is available from Amazon.
Twitter: @Mark_Cassell ~ Facebook: www.facebook.com/AuthorMarkCassell
Thanks for hosting my blog post. :-)
ReplyDeleteAlways a pleasure, Rayne. :-)
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